Wondery started in Los Angeles, CA in 2016 with the goal to make outdoor lifestyle apparel for both men and women. As wondery grew so did the consumers overall love for the outdoors. However, an issue in the outdoor industry persisted. There was little representation for women in the outdoors - in apparel, products, community and more. That underrepresentation continues to grow. Wayne and Kimberley sought to make unique products that were aimed for aventurous women that were both fashionable and techincal. Wondery's mission is to empower women in the outdoors through resources, awareness, and the creation of a women's outdoor community.